William morris typography biography of barack obama

"Barack Obama has made the best use of branding since Ronald Reagan, and, as Michael Beirut noted in the Newsweek blog, Stumper by Andrew Romano, Obama has an unprecedented consistency in design" writes Roger Black on Obama's victorious visual identity that changed the course of US's presidential history. 

On the 4^th of November 2008, Obama becomes the first African-American to be elected President of the United States, defeating Republican candidate John McCain and typography did play a pivotal role in the final outcome.

Credited as having one of the most brilliant presidential campaigns in history Obama's success happened for a whole host of reasons and a certain typeface aka H&Co's Gotham.

Inspired by a form of twentieth century architectural signage found in New York City, Gotham was initially created for GQ Magazine back in 2000, after the Conde Nast men's magazine